Now is the time for Toys “R” Us in the USA to join its counterparts in the UK and Sweden and end the rampant gender stereotyping in its marketing of toys to children. Recently, Toys “R” Us in the UK committed to ending gender-based marketing and the Swedish Toys “R” Us franchise, Top Toy, published its first gender neutral toy catalog last holiday season. By following their examples, Toys “R” Us in the USA can send an important message to children, parents, and others that children’s interests should not be limited by their gender.
Every child should feel free to explore their interests without being held back by what others believe a girl or boy should be, learn, or do. Let’s stand together in calling on Toys “R” Us to stop marketing outdated gender stereotypes to children