Beyond ‘Pro-Choice’: How to Talk About Abortion Using Evidence and Values-Based Messaging

Date: October 30, 2014
Start Time: 6:30 pm
End Time: 8:00 pm
Location: MLK Library
Address: 901 G St NW, Washington, DC 20001
Where: Washington, D.C.
RSVP: Click Here!

The research is in and how we talk about abortion makes big a difference! We’ve come a long way since Todd “legitimate rape” Akin talked about abortion two years ago, and while the tenor of the “war on women” has changed this election season, the way abortion is talked about is still rife with stigma. Several organizations are talking about dumping the label “pro-choice,” recognizing for many, the issue is far more complicated than that.

WAM!DC has partnered with Reproductive Health Technologies Project (RHTP) to talk about their research and recommendations from close to a decade worth of strategic communications analysis. This session will look at approaches to a long-term communications strategy on abortion that seeks to engage people of diverse perspectives — especially those in the middle with conflicting views on abortion — in authentic conversations about the complex decision of whether to continue with or end a pregnancy.

This values-based approach connects a person making that decision with the community, both metaphorically — through specific choices in language, and literally—through policies that provide support and respect. RHTP’s research offers an innovative perspective on addressing the conflicting values that many people hold around abortion and provides different dimensions for messaging.